Core concepts
Goals
A goal says what you're trying to move - more ARR, more people using a feature, fewer cancellations. VocxAI ranks your ideas by how much they should help, then checks whether what you ship actually did.
Creating a goal
On the Ideas page, click + Add next to Goals in the left pane and describe the goal in plain words. VocxAI works out the goal type (grow ARR, feature adoption, reduce churn, or custom), and suggests events worth tracking to measure it. You can edit the title, detail, success metric and target date at any time.
How ideas are ranked against a goal
Select a goal and the middle pane lists the ideas that fit it, highest fit first, in three groups: In flight (on the roadmap and moving through the plan), Shipped, and Suggested (not on the roadmap yet). Each idea shows its fit as a percentage; a suggested idea you linked by hand shows as Linked instead.
The fit is an AI judgement, not a measurement. VocxAI looks at your closest ideas, your highest-volume ideas and your open roadmap items, and rates how much each should help the goal, with a short reason you can read on the idea. Press Analyze again after new ideas form. If a scan fails, the error is shown rather than an empty list.
The goal overview
With a goal selected and no idea open, the right pane shows:
- Four tiles - matched ideas, ideas in flight (and how many need you), shipped changes, and confirmed outcomes.
- Success metric - the analytics event that tells you whether the goal is moving. Connect Amplitude, then use Bind event to pick one and set a target. Until one is bound, VocxAI can still show suggested events to start tracking.
- Top suggestion - the best idea nobody has decided on yet, with Not for this goal, Keep (confirm it fits without adding it to the roadmap) and Add to roadmap.
- Shipped changes and the roadmap items serving this goal.
Opening an idea from a goal
Click an idea in the goal's list and the idea opens with a link back to the goal, its fit, and a Not for this goal button that removes it from this goal's suggestions. A side panel explains Why it fits this goal and lists Also linked to any other goals. To tie an idea to a goal yourself, use Link to a goal on the idea.
Measuring what you ship
Once a build agent opens a pull request for an idea, VocxAI counts it as shipped and watches it for 28 days. You can extend the window by another 28 days or stop watching.
- If the goal has a bound metric, VocxAI compares it before and after, and alerts you at day 7, if a change looks harmful, and shortly before it stops listening.
- The idea's Outcome tab also checks whether related signals dropped. That check needs at least seven days of data after the change.
- When the window ends, the idea appears in Needs you for you to confirm the result: Resolved, Partly or Not yet. You can close it, open a follow-up idea, or keep watching.