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HubSpot integration

The revenue layer. HubSpot supplies the companies and closed-won deals behind every ARR figure, and ties signals from every other connector to the right customer.

Type
Revenue
Connects with
Service Key (read-only)
How it works
Scheduled sync, or on demand

What it does

What VocxAI does with HubSpot once it's connected.

01

The pricing layer. Companies and closed-won deals never become signals themselves. They're what gives every theme its ARR-at-risk and ARR-unlocked figures.

02

Signals matched to customers. Signals from other connectors are linked to a HubSpot company, so the revenue context shows up alongside the evidence.

03

Read-only, by design. VocxAI reads company and deal data through a Service Key with two read-only scopes. It never changes Companies or Deals in HubSpot.

How teams use it

Rank the backlog by revenue

Instead of ranking by whoever escalated last, themes are ordered by the ARR they put at risk or could unlock.

Decide what counts as ARR

By default every closed-won deal counts. If a pipeline or deal type, such as services, shouldn't count as recurring revenue, you can exclude it in ARR settings and recalculate.

See which customers are behind a theme

Because every signal is linked to a company, you can see who is asking, and how much they're worth, before deciding what to build.

You stay in control

  • Two read-only scopes only: crm.objects.companies.read and crm.objects.deals.read.
  • Service Keys are long-lived credentials, so there's no recurring authorization prompt. To rotate, click Replace key on the connector card. HubSpot gives a seven-day grace period.
  • Matching works best when your companies have a domain set in HubSpot.
  • Disconnecting deletes the synced companies and deals. Signals stay, unlinked from any company.

Ready to connect HubSpot?

Connecting is done from Settings → Connectors in the app. The setup guide walks through every step.

Read the setup guide

Other integrations

Most teams combine a few. Each one adds a different kind of evidence.

All integrations

Put HubSpot to work

Connect it, and let the signals, revenue and code context flow into one ranked backlog, with a human approving every step.

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